By Robert Laurie
I’ll be honest. I have never based a single vote on a campaign ad and I don’t know anyone who has. I can’t imagine being so devoid of personal conviction that a TV commercial would sway me, but studies show that they work. So someone out there must buy into them.
For me, the only thing that matters is how odd they are. The weirder, the better. My current all-time fave is the following ad for the Minneapolis Mayoral race, created in 2013 for candidate Jeff Wagner:
This year has been unfortunately light on this sort of bizarro-world campaigning, but we do have at least one contender. I’m not sure what they’re putting in the midwestern water, but once again we’ve got a Minnesota candidate with a …unique style. Meet Richard Painter. He’s a Democrat who’d like a job in the U.S. Senate even though, as you’ll see, he thinks Washington DC is a literal dumpster fire.
Ah…that’s the stuff. That stilted delivery! The off-kilter attitude! The heavy-handed metaphor, awkward shrug, and creepy stare! It’s everything I want to see in a campaign commercial. Thank you, Mr. Painter.