Oh good: New Gillette commercial features 'transgender man' taking on first shave

I defended the Gillette commercial you all hated last year.

Not this time.  People with psychological disorders do not need to be encouraged in their delusions, and they certainly don’t need to be handed razors and told to go for it:

Understand this: Corporate America panders like no one else. For all the talk from the PR staff about the company’s “values,” the company’s only value is to avoid running afoul of those elements of the public it thinks could do it the most harm if provoked to anger.

Men like me don’t believe “transgenderism” is legitimate, but we need to shave and we’re not going to base our choice of purchase on anyone’s politics. (Although, for the record, I’ve been a Dollar Shave Club guy for several years, though I do still buy Gillette shaving cream.)

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Left-wing activists, however? They won’t only refrain from buying you. They’ll organize boycotts, protests and petitions. They’ll tell local city councils run by Democrats to run you out of town, and it will be done.

Corporate America knows who its masters are.

So of course we need to be force-fed the heartwarming tale of “Samson,” a woman who thinks she’s a man and is getting chemical treatments to make her body appear – on the surface – to behave like that of a man. At some point that’s going to produce enough hair protruding from your face that you’ll need to take on that scruffy beard.

You’re still not a man, but the unnatural chemicals you’ve injected into your body will produce those patches of taco meat and you can tell yourself there’s really no difference.

And Gillette will affirm your delusion every step of the way.

I could sit here all day and flyspeck this as an advertising strategy, speculating about exactly who Gillette thinks its target market is with an ad like this. But that’s not what this is all about.

This is about paying a protection racket. Gillette doesn’t want to be on the list of corporations deemed evil by the activist left, and this sort of ad at least buys time while they pursue the likes of Chick-fil-A. It will get Gillette positive media coverage and hold off the dogs, and most loyal Gillette customers will remain loyal because well-adjusted adults don’t think about such things when they buy razors and shaving cream.

It’s not so much a matter of pushing an agenda as it’s a matter of already having been pushed, and wanting it known they will not rock the boat to the irritation of our new cultural overlords.

By the way, a clean, close shave isn’t about “confidence.” It’s about strategy. I’d explain for Gillette but I don’t check any of the identity politics boxes they’re trying to pander to, so I’ll just keep it to myself.